The "PYOC way” is not a slogan. It describes a framework for how Black people move through the world when liberation is the goal and not assimilation. It is a return to intentional living, disciplined economics, and collective responsibility in a society that profits from our fragmentation.

Black America has never lacked intelligence, creativity, or resilience. What we have lacked, by design, are systems that allow those qualities to compound over time.

Pick Your Own Cotton (PYOC) begins where movements end. It is not a reaction to oppression. It is a declaration of what comes after it.

“Pick Your Own Cotton” is confrontational by design, but not for shock value. It forces an honest reckoning with history, labor, and ownership.

Contrary to what is being taught in schools, our story did not start or stop in the fields. After emancipation, Black people became what they always were: master builders. We wasted no time building businesses, buying land, founding towns, and forming banks.